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Marketing Director

Company: Intrepid
Location: San Rafael
Posted on: May 14, 2022

Job Description:

Intrepid Creative is a hybrid creative agency and production company working at the intersection of art, technology and culture---creating bold, unexpected ideas that cut through the clutter to drive business success. For over 35 years, we---ve partnered with global brand leaders to tell their story through film, digital content, events, and experiential engagements. As early adopters of xR production for virtual events, Intrepid has become the premier agency and studio for virtual production in the Bay Area. We are now expanding our team and studio capabilities to reach new clients in advertising and entertainment markets, and searching for a Marketing Director who will play a key role in driving this next phase of our growth. The primary role of the Marketing Director is to oversee our promotion and advertising efforts to build brand awareness and grow sales. We are looking for an experienced marketing strategist that can expand and oversee our digital presence across multiple industry segments. This includes developing an overall marketing plan, creating targeted campaigns and sales enablement materials, refreshing our website(s) and overseeing snackable content for social channels. Our ideal candidate has experience working for a creative agency and understands both agency and production company operations. Responsibilities Oversee brand strategy, positioning and go-to-market plans for ongoing operations and new ventures Develop marketing communications spanning from digital advertising, social content/campaigns, case studies, videos, presentations, and events Work with management team, client services and sales director on the creation of sales enablement materials and building strategic partnerships Oversee creative testing to maximize media spend Devise content approach across media and owned channels (IG, LinkedIn, Facebook, Twitter) resulting in follower growth Refresh agency website with a new design, copy and updated case studies Submit high profile work to award programs Prepare and present progress against goals and relevant marketing metrics Skills and qualifications Highly motivated self-starter with a positive attitude Exceptional marketer and storyteller, with deep experience in content marketing Background in creative design and brand marketing, preferably with an agency Strong experience across multiple marketing channels ie. digital advertising, search, PR, social media, email, etc. Ability to recognize emerging technology and entertainment trends and stay ahead of them Strong record of devising and delivering world-class content Proven experience achieving business objectives and working within a complex environment to hit deadlines Ability to get the best out of creative partners (copywriters, designers, editors) Exceptional communication, presentation, and interpersonal skills. Diversity and inclusion at Intrepid Creativity has diversity at its core. We celebrate the value of each unique experience by being dedicated to fostering the most diverse, equitable and inclusive culture where every employee feels empowered and safe to show up to work as their full self. It is our policy is to provide equal employment opportunities to all applicants and employees. Compensation Competitive, DOE Contact Please respond with a cover letter and resume to: careersintrepidcreative.com

Keywords: Intrepid, San Rafael , Marketing Director, Advertising , San Rafael, California

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