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Associate Director, Strategic Market Insights, Hemophilia, Global Product Strategy

Company: BIOMARIN
Location: San Rafael
Posted on: November 14, 2022

Job Description:

Associate Director, Strategic Market Insights, Hemophilia, Global Product Strategy Location San Rafael, California Workstyle Open to Hybrid Apply Who We Are

For more than two decades, going our own way has led to countless breakthroughs, bettering the lives of those suffering from rare genetic disease. In 1997 we were founded to make a big difference in small patient populations. Now we seek to make an even greater impact by applying the same science-driven, patient-forward approach that propelled our last 25 years of drug development to larger genetic disorders, as well as genetic subsets of more common conditions. Through our unparalleled expertise in genetics and molecular biology, we will continue to develop targeted therapies that address the root cause of the conditions we seek to treat. Applying our knowledge to make a transformative impact is not just a calling, but an obligation to those who will benefit most. The end goal has always been better lives and now we can reach more.

And the more people we reach, the more our impact can grow. We transform lives through genetic discovery.

Our Culture

Our desire to make a positive impact on our patients extends to our employees and BioMarin is committed to fostering an inclusive environment where every person feels seen, valued, and heard - so employees can thrive in all areas of their lives, in and outside of work. We seek to provide an open, flexible, and friendly work environment to empower people and to provide them with the ability to develop their long-term careers. Ultimately, we want to be an organization where people enjoy coming to work and take pride in our efforts to help patients.

BioMarin's Commercial organization supports our global sales and marketing efforts around the world. Our global sales force continues to solidify the company's commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific. Come join our team and make a meaningful impact on patients' lives.

POSITION OVERVIEW This is a rare and exciting opportunity to help establish the newly created Strategic Market Insights team within Global Product Strategy. With a goal of strengthening our global brands and capabilities, this role will be embedded in the ROCTAVIAN Integrated Brand Team and will integrate strategic analysis with actionable insights to inform solutions and set priorities that will drive business performance for ROCTAVIAN. The successful candidate will have a deep understanding of the hemophilia customer, competitive landscape and market dynamics, and deliver insights that help the organization drive patient impact. The Associate Director, Market Insights will report to the Strategic Market Insights Head within Global Product Strategy, and have a high degree of visibility across commercial leadership, regional partners, and functional leadership outside of commercial. Influence and collaboration across functions and regions are critical to be successful in this role. KEY RESPONSIBILITIES

  • Acts as strategic partner to ROCTAVIAN Integrated Brand Team members, working closely with Global Commercial Leads, Market Access Leads, Global Medical Leads, and strategic markets to frame, investigate, translate key business questions related to the identification and evaluation of brand strategies and tactics and help the team prioritize their focus and resources based on the needs of the program
  • Designs and delivers qualitative and quantitative market research projects that deliver high quality, actionable business insights that support the growth of ROCTAVIAN utilizing third-party vendors; sometimes playing a consultative and integrating role for locally-led projects
  • Accountable for providing context and insights to governance committees and ongoing leadership reports, including business reviews, earnings narrative, etc.
  • Integrates primary and secondary market research along with insights from Competitive Intelligence team to support ROCTAVIAN from a commercial perspective including foundational strategic research (e.g., market landscape / patient journey, segmentation / brand positioning / messaging, demand, competitive landscapes/ tracking)
  • Drives for an efficient and effective workplan; establishing a cohesive ROCTAVIAN market insights plan and calendar across strategic markets and cross-functional partners
  • Work closely with Digital Marketing team to develop and implement robust marketing mix analytics and insights to improve customer reach and enhance field execution
  • Aid development of commercial strategies through market research, competitive intelligence and other sources of insights to support lifecycle management strategies
  • Objective when presenting insights and guiding decision-making; create influential presentation skills by pairing sound analytics with storytelling
  • Work closely with Forecasting and Analytics and Secondary Data team to analyze data and glean actional insights as part of integrated insights.
  • Maintain and champion use of shared resource for up-to-date consolidated insights based on current market dynamics.
  • Lead development of the insights plan in collaboration with your cross-functional stakeholders and consider the use of innovative approaches to help answer key business questions
  • Maintains market research calendar for ROCTAVIAN, in partnership with corporate calendar, Brand, Forecasting and Analytics
  • Collaborate closely with regional colleagues to ensure insights plan is aligned with regional activities
  • Accountable for providing context and insights to governance committees and ongoing leadership reports, including business reviews, earnings narrative, etc.
  • Proactively assess commercial, clinical, and scientific competitive dynamics and threats, synthesizing insights to guide business decisions and inform strategies. MINIMUM QUALIFICATIONS
    • BA/BS in science or business required. MBA or advanced degree preferred
    • 7+ years experience in a commercial capability within the pharmaceutical/biotech industry or life science or strategy consulting experience, 4+ years in market research
    • Experience in understanding brand content, strategy, and tactics
    • Ability to effectively utilize dashboards and data products to derive insights
    • Understands quantitative and qualitative research methodologies and experience managing market research vendors.
    • Proven ability to connect, integrate and synthesize analysis and data into a meaningful 'so what' to drive concrete strategic recommendations for brand tactics. Capable of describing relevant caveats in data or in a model and how they relate to business question
    • Excellent interpersonal skills with a track record of effectiveness and collaboration as a team player and result-oriented project leader able to develop strong professional relationships with stakeholders
    • Strong leadership and decision-making skills
    • Self-starter who demonstrates energy and enthusiasm, bringing a positive solution-oriented approach to challenges
    • Track record of scoping and executing cross-functional initiatives in matrixed organizations, collaborating with global, regional, and functional teams
    • Excellent written and oral communication, presentation, and facilitation skills
    • Demonstrated ability to work collaboratively in a dynamic and high-pressure environment
    • Ability to handle multiple projects simultaneously to meet tight deadlines
    • A passion for improving patient and business outcomes

      PLEASE NOTE: Absent a Medical or Religious reason that prohibits vaccinations, all our incoming employees must be vaccinated for COVID-19.

      We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Apply Be the first to receive the latest updates at BioMarin as well as details on current opportunities that match your preferences and interests. Sign up below with your name, email address and your current region of residence and discover your next opportunity!

Keywords: BIOMARIN, San Rafael , Associate Director, Strategic Market Insights, Hemophilia, Global Product Strategy, Executive , San Rafael, California

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