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Digital Designer

Company: Rough Linen
Location: San Rafael
Posted on: December 3, 2019

Job Description:

Rough Linen is a manufacturer and online retailer of fine home linens and linen clothing. We are looking for a skilled and self-motivated Digital Designer to manage and develop Rough Linen's website. They would be responsible for the visual design of Rough Linen's online presence including the website, emails, blog, online marketing and any printed materials (packaging, print ads, corporate collateral, etc). They would play a key role in driving the creative direction, and will work closely with in-house teams, contractors and outside vendors to bring the Rough Linen brand to life. An ideal candidate will be a creative thinker who has strong design skills. They should be able to communicate effectively in order to understand the criteria of a project and deliver a carefully crafted design. This candidate should be able to collect feedback on various projects and if necessary, adapt their approach for future projects. -ResponsibilitiesCommunicate with project managers to establish goals, outcomes and timelines for deliverablesCreate strong visual designs based on given criteriaEvaluate and adapt designs based on feedback providedUnderstand characteristics of target audience and find effective ways to reach themProducing attractive, effective and revenue-driving designs for the website, emails, online campaigns, printed materials and moreCollaborate closely with leadership & marketing teams to ensure stories and seasonal campaigns are told in a cohesive, on-brand way through brand visuals, focusing on photography needs and overall visual presentationContinue to refine and hone in on the Rough Linen brand aesthetic through graphic design, photography and online UX (user experience)Elevate packaging and collateral materials with cohesive design that clearly communicates our brand aesthetic and valuesOrganizing and archiving photography and graphic assetsOffering input to creative meetings and sharing ideasAssist with photo shoot concept, coordination, logistics and productionQualificationsBachelor's degree in Design, or a combination of college education and related work experience3+ years of UX/product design experience across digital channels (web, mobile web, app) in the digital consumer space, with a deep understanding of mobile-first and responsive designStrong portfolio of relevant work demonstrating an ability to produce on-brand creativeProficient in Adobe Creative suite and PhotoshopStrong creative, design and multitasking skillsDetail orientedDemonstrated ability to create effective designsExperience working with ecommerce platforms such as ShopifyExperience designing and coding emails and working with an email platform to send regular emails to a subscriber listExperience with blogging and social media platformsA strong understanding of and talent for telling a story through photography, typography, layout and graphic designPositive attitude, flexibility with regards to job responsibilities and ability to not become frustrated with last minute changesAbility to multi-task and the desire to work in a fast paced environment with quick turn-around timesSelf motivated with an entrepreneurial mindsetUnderstanding and eye for the Rough Linen aesthetic, feel and design, and ability to translate this into all aspects of the customer's visual experience with the brandConfidence and desire to bring new ideas to the table in a convincing and positive manner, and to communicate clearly and openly with senior-level team members -Ability to manage projects and timelines with little or no supervisionAbility to clearly present your work and advocate design rationale.An ability to turn business strategy and analysis into user-friendly digital products.Must possess an energetic, positive, helpful demeanor and a passion and interest in Rough LinenExperience using shared files and folders a must. Experience with Dropbox a plus.Strong proficiency with MS Office applications including Word, Excel and Outlook -

Keywords: Rough Linen, San Rafael , Digital Designer, Other , San Rafael, California

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